Category

Blog
24
Oct

Light Is Everything

Reflections of a budding product stylist-photographer Some months ago, we opened its doors to product styling. “FINALLY!” screamed my insides. Having done white background images for the past two years, I was hungry for something new. Some months in, I would not say I have mastered lighting, or creating gloriously sleek styled photos. Image Credit:...
17
Oct

How Styled Product Images Boost Your Ecommerce

Seeing is believing. This is a universal fact that applies to everyone for humans are known to rely most on their sense of sight. And so for ecommerce stores, the great importance of their product images cannot be over-emphasized. It is the make-or-break factor for the business. Product images has to be vividly displayed on...
11
Sep

Product Photography: Telling the Right Product Story

Every product has a story, but how do you make sure that images are translating the stories correctly? With the growth of digital marketplaces, it gets increasingly difficult for brands to distinguish themselves from other competitors. More and more brands are choosing to do product shoots in-house, taking advantage of the easy accessibility to basic...
21
Aug

Why You Should Invest In A Ghost Mannequin For Your E-Commerce Store

Are you an owner of a retail or eCommerce apparel store? If you’ve always been using traditional mannequin for apparel shoots, its time to move along. Ghost mannequin is a simple device that you should invest in. Also known as invisible mannequin, this simple device can dramatically increase the efficiency of achieving high quality product...
10
Aug

5 Ways to Fix Product Image Issues On Your Website

Product images are integral to earning trust from your audience. However, if you face issues such as blurriness, slow loading time or poor color turnout on your website, it is time to make some urgent corrections. However, it will be difficult to reap these benefits if your website currently faces the following product image issues:...
03
Aug

Why Margins Are Important in E-commerce Product Images

Size matters – if you are an eCommerce website owner, margins are absolutely essential to achieve consistent product images. Visually aligned images help attract buyers to your website and ensure a smooth shopping experience. While product specific information can help customers to gauge the size of your products, they do not allow customers to instantly...
26
Jul

How Product Photography Affects Your Mobile E-commerce Business

Seeing is believing. When it comes to shopping through our small screens, nothing frustrates us more than grainy or blurry images when we zoomed them in. Shoppers can’t touch or see your products in real life, so they can only rely on high quality product images. Bad product images can break your mobile E-commerce business easily....
16
Jul

Having More Product Images Can Increase Sales

Websites, as well as users, are becoming more and more image-centric. Images can draw users’ attention and enhance their experience with your website. An eBay study looked at 6.8 million listings and found that sellers “with 2 pictures are 3% more likely to sell and are 3% more likely to sell with each additional picture added to...
06
Jul

The Future of Product Photography with Social Media Marketing

A modern marketing tool, social media platforms are now vital for companies to market themselves effectively. With a mobile first and video-obsessed audience, the need to produce visually appealing and fulfilling content had never been so important. The photographer’s job is no longer just to shoot photographs that are pleasing to eyes of mass audience....
29
Jun

Using Ghost Mannequin Photography for E-commerce

Ghost mannequin, also known as invisible mannequin, is commonly used by brands and retailers to give their product images a more professional touch. Unlike traditional mannequin, ghost mannequin can shoot obscured details. This comes in particularly useful when it comes to shooting more elaborate pieces such as blazers, dresses and shirts. Source Flat-lay causes your...
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