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Blog
09
Mar

How To List Food Products On E-Commerce Platforms

With the rising trend of online shopping (thanks Covid), virtual supermarkets are growing in huge demand. Total grocery spend in Southeast Asia is roughly around $350 billion, and online grocery accounts for a fraction of that overall value, but it is gaining traction, according to industry experts.  Closer to home, Singapore’s grocery market, which is expected...
25
Nov

Shooting for Social Media

In today’s digital era, almost every business now has a social media presence. Visual elements are key to building and increasing your presence online. You do not want to take a photo randomly and upload it without any planning. Every photo on your social media platforms should have a purpose as it represents your brand....
29
Oct

Theme Ideas To Elevate Your Product With Product Styling

Did you know that 80% of marketers use visual assets in their social media marketing? Using themes to style your product images can give your feed a little more variety than your usual brand colours or styles, and also make it easier to pick out props that complement your product as well. Here are some...
18
Sep

Selling better on Amazon (Part 2)

Amazon is one of the most popular online marketplaces where businesses or individuals can sell their products internationally. If you are selling online, it may be a good option to start selling on Amazon and open your doors to more markets. The images you put up of your product represents your business and its brand...
09
Sep

Selling better on Amazon (Part 1)

If you have been selling online locally, it’s time to consider expanding your business to more regions around the world. With multiple global sites across some of the largest eCommerce markets, Amazon is a great starting point to sell globally and extending your reach internationally.   Importance of Professional Product Photos   When buying online,...
22
Jul

Types of Product Videos for E-Commerce Marketing

The world of e-commerce is constantly changing and evolving. There has been an emerging trend of using product videos on product listings. Global marketplaces like Amazon and Taobao now allow merchants to include short videos in their product listings along with still images. Videos may seem daunting to some people but statistically, the benefits outweigh...
24
Oct

Light Is Everything

Reflections of a budding product stylist-photographer Some months ago, we opened its doors to product styling. “FINALLY!” screamed my insides. Having done white background images for the past two years, I was hungry for something new. Some months in, I would not say I have mastered lighting, or creating gloriously sleek styled photos. Image Credit:...
17
Oct

How Styled Product Images Boost Your Ecommerce

Seeing is believing. This is a universal fact that applies to everyone for humans are known to rely most on their sense of sight. And so for ecommerce stores, the great importance of their product images cannot be over-emphasized. It is the make-or-break factor for the business. Product images has to be vividly displayed on...
11
Sep

Product Photography: Telling the Right Product Story

Every product has a story, but how do you make sure that images are translating the stories correctly? With the growth of digital marketplaces, it gets increasingly difficult for brands to distinguish themselves from other competitors. More and more brands are choosing to do product shoots in-house, taking advantage of the easy accessibility to basic...
21
Aug

Why You Should Invest In A Ghost Mannequin For Your E-Commerce Store

Are you an owner of a retail or eCommerce apparel store? If you’ve always been using traditional mannequin for apparel shoots, its time to move along. Ghost mannequin is a simple device that you should invest in. Also known as invisible mannequin, this simple device can dramatically increase the efficiency of achieving high quality product...
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