Websites, as well as users, are becoming more and more image-centric. Images can draw users’ attention and enhance their experience with your website.
An eBay study looked at 6.8 million listings and found that sellers “with 2 pictures are 3% more likely to sell and are 3% more likely to sell with each additional picture added to a listing. Evidently, providing more product images would benefit your website’s sales. High-quality product images are important when it comes to customers’ buying decision, which is great news for online retailers. For many years, E-commerce sites have been trying to recreate the offline shopping experience online.
Here are some great examples of different ways to photograph your products:
More detailed shots of your products
When you are selling your products, you want your customer to see the entirety of your product. This means that every shot you take needs to have an aim of showing a specific detail of your products. This could be anything from texture, thickness to prints. Additional brand packaging shots would further enhance your brand’s image, while also creating the feeling of unwrapping a new purchase.
As customers do not actually get to touch and feel the products, detailed product shots would enable them to visualize your products in their minds. In other words, it showcases your ability to answer to as many queries a customer would ask in a brick and mortar store.
For instance, big shoe brands such as Nike and Addidas provide various angles of their shoe products to help customers understand their products more.
As seen above, Nike shoes are shot in right, left, top and 45 degrees angles to provide their customers a clear image of their product. The more shots you provide, the better your customers can connect with your products.
Apart from shooting the obvious details such as thickness, texture or prints, you should also include detailed product images specific to your product. For instance, if your product comes with packaging, it might be a good idea to shoot your product with and without packaging.
Larger product images
For many of us, the most straightforward way to see an image better is to enlarge it. However you must make sure that the quality of your product image will not be compromised. It is now second nature for mobile users to zoom in on product image while shopping online. For E-commerce companies, it has never been more important to provide high-quality images optimised for mobile devices, and persuade them to swipe further to get more information if a large product image is the first thing they see. Thus, zoom-in function serves as an evaluation criteria for many customers when shopping online.
Typically, the best file type for most product images would be JPEG due to its relatively smaller file size and ease to upload. Product images should be any size up to 5760 x 5760 px, or 20 megapixels. At the end of the day, product image size depends on your website, but they should look polished and professional to your customers. If you have problems with product size images, SnappyFly helps you to shoot and resize your product images to your desired dimensions.
360 degrees product shots
Other than just clarity and varied angle shots, 360 degrees product shots can be very useful in creating visually engaging product images for your website. Not only does it encapsulate the entirety of your product image into one single moving file, it also can come hand in hand with your social media marketing strategy as well.