Light Is Everything

Reflections of a budding product stylist-photographer Some months ago, we opened its doors to product styling. “FINALLY!” screamed my insides. Having done white background images for the past two years, I was hungry for something new. Some months in, I would not say I have mastered lighting, or creating gloriously sleek styled photos. Image Credit:...

How Styled Product Images Boost Your Ecommerce

Seeing is believing. This is a universal fact that applies to everyone for humans are known to rely most on their sense of sight. And so for ecommerce stores, the great importance of their product images cannot be over-emphasized. It is the make-or-break factor for the business. Product images has to be vividly displayed on...

White Background Photography and E-commerce

Ever since photography entered the commercial world in mid 20th century, white background photography has dominated the scene. White background photography was the gold standard for selling products. As Jeff DeLaCruz of Products on White Photography reinforced: “Keeping everything white is not just an Amazon standard, it’s a worldwide standard for retail—and the reason why...

5 Reasons Why Small Businesses Should Blog

“Does blogging make sense?” A common notion shared among many business owners, blogging is often seen as troublesome to start up as well as to maintain. However, for small businesses with small reach and limited marketing budget, blogging is one of the most useful and virtually free marketing tools out there. Not only does it...

Digital Marketing – A Passing Fad Or The Future Of Marketing?

Digital Marketing – A Passing Fad Or The Future Of Marketing?   Digital Marketing – The Future? Content is everywhere nowadays. From what used to be television, big screens and billboards, you now scroll through it now on small devices like your smartphones and tablets. With the growing numbers of consumers including millennial, user engagement...