Tag

Business
18
Sep

Selling better on Amazon (Part 2)

Amazon is one of the most popular online marketplaces where businesses or individuals can sell their products internationally. If you are selling online, it may be a good option to start selling on Amazon and open your doors to more markets. The images you put up of your product represents your business and its brand...
09
Sep

Selling better on Amazon (Part 1)

If you have been selling online locally, it’s time to consider expanding your business to more regions around the world. With multiple global sites across some of the largest eCommerce markets, Amazon is a great starting point to sell globally and extending your reach internationally.   Importance of Professional Product Photos   When buying online,...
22
Jul

Types of Product Videos for E-Commerce Marketing

The world of e-commerce is constantly changing and evolving. There has been an emerging trend of using product videos on product listings. Global marketplaces like Amazon and Taobao now allow merchants to include short videos in their product listings along with still images. Videos may seem daunting to some people but statistically, the benefits outweigh...
24
Oct

Light Is Everything

Reflections of a budding product stylist-photographer Some months ago, we opened its doors to product styling. “FINALLY!” screamed my insides. Having done white background images for the past two years, I was hungry for something new. Some months in, I would not say I have mastered lighting, or creating gloriously sleek styled photos. Image Credit:...
17
Oct

How Styled Product Images Boost Your Ecommerce

Seeing is believing. This is a universal fact that applies to everyone for humans are known to rely most on their sense of sight. And so for ecommerce stores, the great importance of their product images cannot be over-emphasized. It is the make-or-break factor for the business. Product images has to be vividly displayed on...
08
Jun

White Background Photography and E-commerce

Ever since photography entered the commercial world in mid 20th century, white background photography has dominated the scene. White background photography was the gold standard for selling products. As Jeff DeLaCruz of Products on White Photography reinforced: “Keeping everything white is not just an Amazon standard, it’s a worldwide standard for retail—and the reason why...
01
Jun

5 Reasons Why Small Businesses Should Blog

“Does blogging make sense?” A common notion shared among many business owners, blogging is often seen as troublesome to start up as well as to maintain. However, for small businesses with small reach and limited marketing budget, blogging is one of the most useful and virtually free marketing tools out there. Not only does it...
06
Mar

Digital Marketing – A Passing Fad Or The Future Of Marketing?

Digital Marketing – A Passing Fad Or The Future Of Marketing?   Digital Marketing – The Future? Content is everywhere nowadays. From what used to be television, big screens and billboards, you now scroll through it now on small devices like your smartphones and tablets. With the growing numbers of consumers including millennial, user engagement...