Tag

E-commerce
24
Oct

Light Is Everything

Reflections of a budding product stylist-photographer Some months ago, we opened its doors to product styling. “FINALLY!” screamed my insides. Having done white background images for the past two years, I was hungry for something new. Some months in, I would not say I have mastered lighting, or creating gloriously sleek styled photos. Image Credit:...
17
Oct

How Styled Product Images Boost Your Ecommerce

Seeing is believing. This is a universal fact that applies to everyone for humans are known to rely most on their sense of sight. And so for ecommerce stores, the great importance of their product images cannot be over-emphasized. It is the make-or-break factor for the business. Product images has to be vividly displayed on...
21
Aug

Why You Should Invest In A Ghost Mannequin For Your E-Commerce Store

Are you an owner of a retail or eCommerce apparel store? If you’ve always been using traditional mannequin for apparel shoots, its time to move along. Ghost mannequin is a simple device that you should invest in. Also known as invisible mannequin, this simple device can dramatically increase the efficiency of achieving high quality product...
03
Aug

Why Margins Are Important in E-commerce Product Images

Size matters – if you are an eCommerce website owner, margins are absolutely essential to achieve consistent product images. Visually aligned images help attract buyers to your website and ensure a smooth shopping experience. While product specific information can help customers to gauge the size of your products, they do not allow customers to instantly...
26
Jul

How Product Photography Affects Your Mobile E-commerce Business

Seeing is believing. When it comes to shopping through our small screens, nothing frustrates us more than grainy or blurry images when we zoomed them in. Shoppers can’t touch or see your products in real life, so they can only rely on high quality product images. Bad product images can break your mobile E-commerce business easily....
16
Jul

Having More Product Images Can Increase Sales

Websites, as well as users, are becoming more and more image-centric. Images can draw users’ attention and enhance their experience with your website. An eBay study looked at 6.8 million listings and found that sellers “with 2 pictures are 3% more likely to sell and are 3% more likely to sell with each additional picture added to...
29
Jun

Using Ghost Mannequin Photography for E-commerce

Ghost mannequin, also known as invisible mannequin, is commonly used by brands and retailers to give their product images a more professional touch. Unlike traditional mannequin, ghost mannequin can shoot obscured details. This comes in particularly useful when it comes to shooting more elaborate pieces such as blazers, dresses and shirts. Source Flat-lay causes your...
08
Jun

White Background Photography and E-commerce

Ever since photography entered the commercial world in mid 20th century, white background photography has dominated the scene. White background photography was the gold standard for selling products. As Jeff DeLaCruz of Products on White Photography reinforced: “Keeping everything white is not just an Amazon standard, it’s a worldwide standard for retail—and the reason why...
01
Jun

5 Reasons Why Small Businesses Should Blog

“Does blogging make sense?” A common notion shared among many business owners, blogging is often seen as troublesome to start up as well as to maintain. However, for small businesses with small reach and limited marketing budget, blogging is one of the most useful and virtually free marketing tools out there. Not only does it...
06
Mar

Digital Marketing – A Passing Fad Or The Future Of Marketing?

Digital Marketing – A Passing Fad Or The Future Of Marketing?   Digital Marketing – The Future? Content is everywhere nowadays. From what used to be television, big screens and billboards, you now scroll through it now on small devices like your smartphones and tablets. With the growing numbers of consumers including millennial, user engagement...