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white background photography
31
May

Product Videos: An Integral Part Of Visual Commerce

E-commerce. Mobile commerce. Social commerce. Now, Visual Commerce. If your head hurts looking at these terms, you’re not alone. You’d probably know or (unknowingly) did E-commerce, thanks to the pandemic. Mobile commerce refers to shopping online, but on your smartphones. Social commerce is mobile commerce, on a micro scale. There, people sell on social networking...
21
Jun

Studio of the Future – A Photo Studio Without A Photographer

The photographer doesn’t always have to be someone you hire. In the studio of the future, forget about having to go through the laborious process of having to book a studio, hiring a photographer and editing the images manually at the end. Depending on the type of product you are shooting, there are different equipment you...
08
Jun

White Background Photography and E-commerce

Ever since photography entered the commercial world in mid 20th century, white background photography has dominated the scene. White background photography was the gold standard for selling products. As Jeff DeLaCruz of Products on White Photography reinforced: “Keeping everything white is not just an Amazon standard, it’s a worldwide standard for retail—and the reason why...